Kerry Cancer Support Group News.

Kerry Cancer Support Group is a fully registered charity and was founded in 2007 and has gone from strength to strength since then.

Mountain Warehouse Bags

Kerry Cancer Support Group

UK outdoor retailer, Mountain Warehouse, has designed a range of 5 canvas tote bags, where 100% of the profits from each bag sold will go to local charities around their stores across the UK and Republic of Ireland. We at the Kerry Cancer Support Group, have been so lucky to be the chosen charity for the Mountain Warehouse Tralee store.

The Kerry Cancer Support Group and Mountain Warehouse are passionate about supporting the local community, so we hope you will join us in this exciting campaign and pay a visit to the Tralee store to check out the new canvas bag collection.

For more information head to https://www.mountainwarehouse.com/community/charity/mountain-warehouse-charity-bags//

Our new logo

Kerry Cancer Support Group

Introducing our new logo

We’re proud to announce the launch of our new logo, colour scheme, and additionally our new website kerrycancersupport.com!

So, why the new look?

Our current branding has been going strong for 8 years. With the launch of our new Limerick route which started on the 25th of June, we saw this as a great opportunity to give a fresh feel to Kerry Cancer Support Group Health Link Transport.

Our new direction

From the outset we were aware that the rebrand was going to be a bit of a balancing act. We wanted to convey that this was a new, improved service, but also not steer so far from the original one. With that in mind, we agreed quite early on that we should go back and rework an earlier concept that the charity had for our logo, and if possible, to try and maintain a certain degree of consistency when thinking about the new colour palette. It didn’t hurt that from a design point of view it is also a very nice format to work with. As with any logo, we wanted it to concisely convey everything that our charity stands for.

It had to be fundamentally apparent that we are a support service that we are reliable, and above all else we are friendly and service user orientated. We wanted to make it clear that this is an accessible service that anybody can use. In general, the best logos are those that are versatile and adaptable.

A logo needs to be able to work in different contexts and still be instantly recognisable. Whether it’s big or small, black and white or all the colours of the rainbow, you should still be able to understand what it is within the first few seconds of looking at it. So, simplicity was the key.

Experimentation

The first stop was the sketch book to see what we could come up with. We wanted the main focus to be on people with transport also a feature and to that end we felt the logo should be representative of people supporting each other, with a bus in there and arms embracing it. However after some development, we decided that some elements were surplus to requirement and the overall look was too busy. So our new aim was to find a way to simplify with the incorporation of circles and rounded edges.

Roundness provides friendliness so we decided that our wording would be the main structure of the outer circle with people in the centre supporting each other in turn being supported by the hand of those around the region who support us in keeping the service going. This is what the new logo stands for.

Colour

 The colours from our previous colour palette that you will recognise are the green and red. We have added an orange/yellow and a blue. The colours represent Kerry, Cork and Limerick in the people and Munster in the hand supporting them. It was after several weeks of development, that we arrived at our final design!

We feel the logo stays true to our roots while still reflecting the evolution of our service to meet the needs of the public. We’re really excited about it, and would love to hear what you think! The current logo will be gradually phased out over the coming months.